Disclosed is a photoluminescent golf ball with a one- or multi-piece structure, which comprises an encapsulated photoluminescent composition. The golf ball is clearly visualized at night and under overcast conditions, so that it can be easily found where it lands after tee shots or fairway shots. Additionally, the golf ball has excellent mechanical properties including surface smoothness, driver distance and strength, and offers improved luminescent properties including brightness and decay luminance. Additionally, the photoluminescent pigment has better physical and chemical compatibility with constituent materials of a golf ball, providing a more durable ball than is achieved with conventional photoluminescent pigments.