A subsurfaced imaged label using a PET thermal transfer ribbon carrier as an overlaminate. A reverse image is printed onto a waste medium. The waste medium and inked reverse image are stripped away. The desired image remains on the PET carrier of the thermal transfer ink ribbon. A pressure sensitive adhesive substrate is laminated onto the carrier on the same side as the ink image. Label stock and another layer of pressure sensitive adhesive is then layered on the ink side of the PET carrier. When the label is applied to a surface the ink image is under the PET carrier and is protected by the PET carrier.