Apparatus for generating computer models of individuals is provided comprising a booth (1) that is connected to a server (2) via the Internet (3). Image data of an individual is captured using the booth (1) and a computer model corresponding to the individual is then generated by comparing the captured image data relative to a stored generic model. Data representative of a generated model is then transmitted to the server (2) where it is stored. Stored data can then be retrieved via the Internet using a personal computer (4) having application software stored therein. The application software on the personal computer (4) can then utilise the data to create graphic representations of an individual in any one of a number of poses.