A method and system are provided for connecting a subscriber to an advertiser prior to call completion in an intelligent telecommunications network. A subscriber telephone line is provisioned to receive advertisements which are stored in an originating switch in the telecommunications network. Once the subscriber dials a telephone number to call another party, the switch delays normal call processing and begins playing the advertisement to the subscriber. If the subscriber wishes to be connected to the advertiser, she may provide a predetermined input to the switch. The switch, upon receiving the predetermined input, retrieves routing information, including the telephone number associated with the advertiser, from a network component and connects the subscriber with the advertiser. If the subscriber does not wish to be connected to the advertiser, the subscriber may wait a predetermined period after playback of the advertisement to be automatically connected to the telephone number of the originally called party. The subscriber may also cancel the advertisement during playback to be connected to the originally called party. The switches and network components in the telecommunications network may be advanced intelligent network (AIN) components.