A method is disclosed of automatically forwarding hard copy image products to a designated recipient, comprising the steps of: analyzing a digital image and developing a unique ID with respect to the image based on the analysis; storing the unique ID and associated order informations with respect to the image in a storage database, the order informations including additional information and a designated recipient for receiving a hard copy image product made using the digital image; printing the digital image on to a medium using a first printer so as to obtain the hard copy image product; scanning the hard copy image product subsequently by a scanning device and analyzing the digital image so as to obtain the unique ID and accessing the database for obtaining the order informations using the unique ID.