The present invention relates to novel hydrophilic adhesive compositions, characterised in that they comprise a thermoplastic elastomer of poly(styrene-olefin-styrene) block copolymer type, a tackifying product, a liquid plasticizer, water and un amphiphilic copolymer.The invention also relates to the use of these novel hydrophilic adhesive compositions as adhesives for fixing any type of product, and notably products for medical, dermatological or cosmetological purposes, which come into contact with a wound, the skin or the mucous membranes.