Techniques are described for inspecting a web and controlling subsequent conversion of the web into one or more products. A system, for example, comprises an imaging device, an analysis computer and a conversion control system. The imaging device images the web to provide digital information. The analysis computer processes the digital information to identify regions on the web containing anomalies. The conversion control system subsequently analyzes the digital information to determine which anomalies represent actual defects for a plurality of different products. The conversion control system determines a value for at least one product selection parameter for each of the products, and selects one of the products for conversion of the web based on the respective determined value. Exemplary product selection parameters include web utilization, unit product produced, estimated revenue or profit, process time, machine capacity and demand for the different products.