An apparatus for retaining children's toys and other materials within a retrievable distance is provided. The apparatus may comprise a generally geometrically-shaped main body with a plurality of integrally formed ribs. The ribs divide the outer periphery of the main body into a plurality of segments for the attachment of multiple toys or other materials, such as, but not limited to, eating utensils, sealed containers, or a pacifier. Each item connected to the main body is connected thereto using an individual strap having hook-and-loop fasteners at each end for securing about said main body's outer periphery or said item. The apparatus may be secured in place using an affixed suction cup or other attachment means for maintaining its placement. Alternatively, said apparatus may be used as a basis for an affixed animal toy or mobile when mounted on a wall or ceiling and the attached items are allowed to dangle therefrom.