Systems and methods for facilitating the sale of classified ad items are provided. According to one embodiment, a linkage is created between a print advertisement and an online counterpart. Consumers are encouraged to view and/or purchase online an item for sale in the print classified ad. For example, a graphic, text, icon or other indicia may indicate the item is also accessible in an online environment. According to another embodiment, ad data for an e-commerce enabled online classified advertisement is originated by a periodical publisher via a call center and passed to the e-commerce system. In another embodiment, consumers placing an order for an advertisement are provided with multiple e-commerce selling format options that define the manner in which an e-commerce application will attempt to sell the subject of the ad. For example, the consumer may select a fixed price, a negotiated price, or an auction selling format.