The invention features a method for providing an EAP (employee assistance program) to multiple members of a first organization having at least fifty members. The method includes having a second organization provide to the first organization multiple EAP coaches who assist the multiple members of the first organization in achieving behavior change to address health, wellness, mental health, and productivity issues, wherein the coaches have undertaken coach training and use substantially the same coaching skills and methodology. Generally, the coaches of the second organization are as a group heterogeneous in that some of the coaches, for example, possess credentials in nutrition and weight management, and some of the coaches possess credentials in mental health.