Method with which a mobile user in a mobile network can order products, with the following steps: recording an image corresponding to the product to be ordered, linking the image data with a personal identification of the mobile user, transmitting the linked order message to a server in said mobile radio network, comparing said image data with images stored in a product database, each of said image in said database being linked with an identification of the product provider, sending a message containing an identification of the ordered product and of the ordering mobile user to said product provider.