A web-fed press is provided. The web-fed press includes a reel carrier and a plurality of printing units arranged one after another for printing a printing material with a static printed image. The web-fed press includes a folder superstructure that is arranged after the printing units and a folding unit arranged after the folder superstructure. An imprinting unit for individualizing the static printed image with, in particular, changing text and/or image constituents is integrated into the web-fed press in the region of the folder superstructure.