An image display apparatus is provided that enables the chromaticity of a display screen of a display apparatus to be adjusted to the chromaticity desired by a user. The image display apparatus is formed by a backlight unit that is provided with a plurality of light sources and by an image display panel that is placed at a front surface of the backlight unit. The image display apparatus performs a monochrome display. In the image display apparatus, the light sources have at least three different types of luminescent colors that surround a target color on a chromaticity diagram.