An evaluation apparatus (environmental measures evaluation apparatus) of an evaluation system (environmental measures evaluation system) obtains data representing environmental measures carried out by users from user terminals via a network. The evaluation apparatus obtains score corresponding to the contents of the environmental measures from a research item DB, then calculates total scores category by category. The evaluation apparatus specifies level of each category based on the calculated total scores and progress level decision data stored in a progress level DB. The evaluation apparatus obtains advisory information corresponding to the specified level from an advisory information DB, and transmits data including the advisory information and specified level to the user terminal via the network.