An interactive menu apparatus and method within a software computer video display system for creating inventions or prospects for inventions, via the juxtaposition of concepts or words, defined from word paths or sets displayed on the menu, from one to six simulated spun reels or drums below the menu, seen through one to thirty open spaces, cells or windows on the menu. In the preferred embodiment, the INVENTOR'S MENU TTT t.m, nine space grid, is utilized.