Systems, methods, apparatus, and/or computer program products for measuring if, when, how, and/or to what degree a user responds to an advertisement to enable an advertiser to produce an unique advertisement for the user and measure the effectiveness of advertisements through wireless and other media channels. The system incorporates static and/or dynamic information about the user and/or feedback from the user to produce dynamically a unique advertisement that increases and/or maximizes the probability of the user and comparable users buying the advertised product. The system also enables an advertiser to measure the effectiveness of advertisements transmitted to the user through multiple media channels, including, but not limited to: television, radio, personal computer, billboard, magazines, newspapers, product package, and/or other wireless devices, as well as a wireless network.