A data broadcasting receiver apparatus includes a receiver for receiving image data of the image of an object and size information relating to the object, transmitted through data broadcasting, an input unit for inputting screen information relating to a display screen of a display, a scaling unit for determining a scale factor of the object image based on the screen information input by the input unit and the size information received by the receiver so that the object image is displayed on the display at a predetermined size, and a display control unit for controlling the display to display the object image expanded or contracted at the scale factor determined by the scaling unit.