An ink jet ink includes at least a coloring material. The coloring
material is composed of at least one selected from the group consisting
of C.I. Direct Violet 107, C.I. Acid Red 14, C.I. Acid Red 52, C.I. Acid
Red 87 and C.I. Reactive Red 180, and a compound represented by the
following general formula or a salt thereof ##STR00001##