A system and method for downloading fragmented mobile-station ring tones and multimedia presentations for promotional and entertainment purposes. One or more presentations are defined and stored in an electronic storage medium in communication with a fragmentation processor. Ideally, the fragmentation process involves in the first instance segmentation of the presentation according to a predetermined rule set. Whether segmented or not, upon receipt of a fragment delivery request the fragmentation processor reviews the delivery history with respect to the target mobile station or recipient and selects a previously undelivered fragment. The fragment is formatted according to the requirements of the target and transmitted. Preferably a confirmation of receipt is made following transmission. When a completion notification is received, the fragmentation processor initiates a verification algorithm to confirm the completion and, if valid, alerts the system operator.