A system and method for providing kits of absorbent articles to consumers
includes a selection tool that collects information about the consumer's
cycle characteristics and use preferences and selects for the consumer a
cycle kit of absorbent articles. An interactive ordering tool allows
online purchase of a kit. An auto-send option provides monthly delivery
of a cycle kit timed to coincide with onset of the consumer's menses. An
information component provides use instructions and health and lifestyle
information in different media, including from a web site. Different kit
types include assortments of different types of feminine hygiene articles
specific to particular profiles of cycle characteristics and use
preferences, arranged in a package in a use sequence keyed to cycle
progression. Other distribution channels in the system include both
traditional and non-traditional brick-and-mortar retailers and
institutional channels, such as dispensing machines. Refills, sample
kits, custom kits and compacts are provided.