A wireless web system allows users to navigate web pages that include links to audio content where the pages are provided over a data connection and the audio content is provided over a voice connection. An audio content reference generator generates a reference to a portion of static audio content and that audio content reference is provided to the user's wireless web client as a link on a wireless web page, or other page retrieved by the wireless web device over the data connection. The audio content reference and a telephone number of an audio server form the link on the page, so that when a user selects that link, the wireless device establishes a voice connection to the audio server using the telephone number and then provides the audio server with the audio content reference so that the user hears the specifically referenced audio content over the voice channel.