An ink-printed substrate web exhibiting ink rub-off resistance is disclosed. The substrate web is printed with an ink composition to form an ink film on the substrate web. The ink-printed substrate web being coated with a coating composition to form a coating film on the ink film. At least one of the ink composition and the coating composition forms a cross-linked structure within the film thereof and forms a cross-linked structure with the other composition between the ink film and the coating film. A disposable absorbent article using the ink-printed substrate web is also disclosed.