A lighting control apparatus of a photographing apparatus, comprises a plurality of lighting devices, a continuous imaging control processor, and a pulse-signal generating and control processor. The plurality of lighting devices illuminate a photographic subject by receiving a pulse signal which has a certain cycle in the exposure time. The continuous imaging control processor performs a continuous imaging operation where a plurality of images of the photographic subject are continuously imaged. The pulse-signal generating and controlling processor supplies a pulse signal to each of the lighting devices, cyclically every exposure time, so that one lighting device is illuminated at any given time.