A computer-implemented method, system and computer program product are
provided for simulating two or more suppliers in a market and forecasting
their financial performance, with one supplier using optimization that
utilizes feedback in generating an optimal price. In use, an optimal
price is generated for the designated supplier. All suppliers compete in
a simulated market place. A result of utilizing the optimal price is
identified for the supplier with optimization and a reaction may then be
carried out based on that result. The suppliers compete in a simulated
market place again, and their financial performance recorded.