An improved pet feeding dish is herein disclosed for causing pets to eat their mealtime ration at a slower pace. The pet feeding dish generally comprises an annular-shaped trough which compels the pet to move its snout in a circular fashion therethrough, thereby slowing the eating process. Additionally, obstructions in the form of wave-like indentations are formed in the base of the dish to provide for even distribution of food within the dish as well as to cause the pet to reach into each of the furrows created thereby, thus further retarding the eating process. The teachings of the present invention may be adapted for use with virtually any type of pet that is capable of consuming food from a dish structure such as dogs, cats, rabbits, hamsters, gerbils, or other similar type domesticated or non-domesticated animal.