A method and system for providing information to an individual using an
electronic sign in which the sign displays information in response to the
identity of the tag or an account associated with the tag. The
information is displayed when the tag, which may be carried by the
individual or in a vehicle, approaches the sign. A user can preselect
from among various information types he wishes to receive, such as news,
weather, sports and personal messages. The user can also select a
priority for each information type.