Provided are an apparatus and method of displaying an image. In particular, provided are an apparatus and method of controlling an image enlarging/reducing region of a displayed image by resetting a reference point, which is a center point of the displayed image, enlarging/reducing a region of the displayed image with respect to the reset reference point, and displaying the enlarged/reduced region when a location of a displayed region of the displayed image changes within the displayed image. The method of includes: resetting a reference point, which is a center point of a currently displayed image, when a location of a displayed region of the currently displayed image is changed within the displayed image; and enlarging or reducing a region of the displayed image with respect to the reset reference point and displaying the enlarged or reduced region. Thus, there is no need to change the location of the displayed region after enlarging/reducing in order to obtain an image before enlarging or reducing, and a user can easily know which region of the entire image is being displayed.