The invention provides an elastomer composition including an aromatic
vinyl-isoprene block copolymer (a) having two or more poly(aromatic
vinyl) blocks, in an amount more than 10 wt. % and less than 47.5 wt. %;
an aromatic vinyl-isoprene diblock copolymer (b) in an amount more than
47.5 wt. % and less than 85 wt. %; and polyisoprene (c) having a weight
average molecular weight of 20,000 to 100,000, in an amount more than 5
wt. % and less than 20 wt. %, wherein the composition has an aromatic
vinyl monomer unit content more than 14 wt. % and less than 50 wt. %,
based on the total amount of the components (a), (b), and (c).The
elastomer composition is suitable for providing the pressure-sensitive
adhesive composition, which exhibits excellent initial bond strength,
peel strength, and holding power, and, even at relatively low
temperature, exhibits minimal drop in initial bond strength and peel
strength.