Methods and systems for advertising are disclosed. In the disclosed methods, an advertisement is selectively broadcast or otherwise distributed with a compensation tag indicating that a user may receive compensation for his or her attention to the advertisements. If the user responds to the compensation tag, his or her attention to the advertisement is verified and he or she is compensated. Depending on the embodiment, the advertisement may be broadcast or distributed using television, interactive television, billboards, radio, print, cellular telephone, other mobile devices, the World Wide Web, or another medium.