An illumination device adapted for attachment to a surface of a rotatable wheel comprises a rigid body having a substantially flat surface to which is attached an adhesive material effective to adhere the illumination device to a desired position on the wheel surface. The illumination device also comprises a light source, a power source, such as one or more batteries, and an electrical circuit that includes a switch for closing the circuit to result in production of light by the light source. The switch may be a motion-activated switch, a simple on-off switch, or other suitable types. In embodiments disclosed, a cavity in the rigid body holds the batteries, and a lamp cover houses the light source (and selected elements of the electrical circuit).The invention also is directed to forming a lighting pattern on a wheel by positioning such illumination devices on selected positions on the wheel, and activating them to create a desired lighting pattern.