According to the type of each of a plurality of external input interfaces, it is decided whether digital watermark information is to be detected from data entered via the external input interface. Digital watermark information is not detected from data entered via the external input interface and from which it has been decided not to detect any digital watermark information, but the data is recorded. Thus, there can be provided a data recording apparatus which is not applied with a any heavy load owing to the omission of any unnecessary detection of digital watermark information.