A method and system for sending information in the form of a wireless message to a wireless device subscriber requesting advertising, product, or service information is described. The method includes assigning an information request code by a service provider to the information provided by an advertiser, presenting or displaying the information request code along with an advertisement to potential consumers, receiving the information request code from the wireless device, and sending a wireless message to the potential consumer's wireless communication device. The system includes an advertisement comprising an information request code, a wireless communication device operable for sending the information request code and receiving a wireless data message, a wireless communication center in communication with a wireless network and operable for relaying, storing, and forwarding the wireless data message to the wireless communication device.