A system is disclosed to serve marketing, sales and promotional needs of community event promoters and sponsors, particularly community events such as festivals and fairs. The system integrates radio advertising, television advertising, an Internet website, electronic messaging, in-person interaction, a chamber of commerce tour and specially filmed media presentations, providing a many faceted environment of multimedia and in-person impressions. The website offers contest participation, search capabilities for the location of events, event, sponsor, promoter and performer showcases and a backstage services locator. Plus, elements of the system are implemented before, during and after events to surround the event and its attendees with event advertising and sponsor impressions. The system increases event attendance, creates an advantageous connection of the fun and celebration of a festival or event to sponsors and extends the marketing potential beyond the dates of the event.