A method for promoting resale of goods. The method includes solicitation of agreement to offer a good for resale from a buyer of the good near the time of the sale, near the time of confirmation of a desire to purchase a good and/or subsequent to the time of the sale. The buyer may agree to offer the good for resale at a specified future time or upon occurrence of a trigger event. Alternatively, the buyer may agree to be solicited at a future time. Additionally, a relisting agent may solicit the buyer subsequent to the time of sale upon occurrence of a trigger event. A seller, a marketeer, etc. may act as the relisting agent. In electronic commerce applications, a software-implemented relisting controller is used to solicit agreement from buyers to offer the good for resale. An apparatus for performing a computer-implemented version of the inventive method is provided.