A flexible abrasion resistant omnidirectionally reflective pet toy reflects incoming light beam back in the same direction as it was emanated, thereby indicating the location of a pet toy and thereby preventing tripping hazards in pet play areas during dusk or nighttime hours. The pet toy is created by surrounding a central braided rope of nylon or polyethylene fibers with a cylindrically braided reflective sleeve that is coated with an abrasion resistant transparent polymeric coating. The braided reflective sleeve is composed of braided narrow width reflective strips. The flexible retroreflective sheet is formed by thermally bonding corner cube, microsphere retroreflectors, or wide-angle exposed retroreflective lenses to a flexible polymeric sheet. The pet toy reflective braid may include knots and/or play balls or photoluminescence, glow-in-the-dark elements to provide an added measure of safety and enhanced play appeal.