A method and apparatus for initiating, facilitating and carrying out cross-market electronic trading utilizing role of an intermediary in an otherwise traditional buyer-supplier transaction. The invention utilizes a publicly or privately accessible computer program that recognizes role of a participant as a buyer, a supplier, or an intermediary and specific trade restrictions in terms of operating locations, or trading markets, or selected participants in a particular electronic transaction. The invention presents method to extend the market reach of the transaction by further identifying network of participants in a role of an intermediary that can initiate and carry out electronic transaction across market boundaries and beyond selected participants to create higher liquidity in the marketplace. The invention utilizes computer program that dynamically routes the electronic transaction through identified participants anonymous or otherwise augmenting the transaction at each step with specifics for transacting parties in that step including but not limited to incentives for price markups. In one or more embodiments the invention also utilizes a computer program that matches different transaction parameters between a buy and a sell request along with intervention from participant playing role of an intermediary. The invention extends market reach of an electronic transaction across market boundaries, creates higher liquidity with higher participation and incentives, and simplifies cross-market logistics and regulations in an electronic marketplace through services of an intermediary.