A work transfer apparatus for transferring a work within a press or between presses is provided which includes at least one lift beam which is provided in parallel with a work transfer direction and which is movable up and down, and which is provided substantially centrally in a work transfer path and outside of a press working area. A carrier is provided at the lift beam and is movable along a longitudinal direction of the lift beam. A guide is provided on the carrier, and a sub-carrier is movable along the guide in a carrier moving direction by a linear motor which moves the sub-carrier in the carrier moving direction. A work holding unit which is capable of holding the work is provided at the sub-carrier.