Disclosed are 2-(amino or substituted amino)-5-(substituted oxymethyl)-phenol compounds according to the Formula (I), as defined herein. Also, compositions for the oxidative dyeing of keratin fibers, comprising a medium suitable for dyeing and a compound of the Formula (II), as defined herein. The substituents of both formulae may themselves be substituted or unsubstituted. Further, methods for oxidative dyeing of keratin fibers, comprising applying such compositions in the presence of an oxidizing agent, for a period which is sufficient to develop the desired coloration.