Methods and apparatus are disclosed for dynamically updating service profiles in a network system. A device, such as an edge device providing network services to subscribers, is configured to dynamically update profiles for services provided to subscribers with no downtime required. Devices may be configured in accordance with this disclosure to receive a request by a first subscriber to access a network service having an associated service profile. The device may then cache the current version of the service profile into memory. Upon receiving a request from a second subscriber to access the same network service, the device may then determine whether a newer version of the service profile exists. If a newer version exists, then the device may then associate the newer version of the service profile to the second subscriber's session. Older versions may be purged as they are no longer used.