In a role-playing simulation apparatus, a setting section sets a plurality of patterns of parameters indicating characters of player agents who participate in a virtual role-playing and also sets patterns of negotiation rules, and player agent sections realize the player agents. A lecture attendant agent section realizes a lecture attendant agent who carries out virtual negotiations with the player agents, a learning material preparing section allows the player agents and the lecture attendant agent to carry out negotiations, a learning material evaluating section evaluates a negotiation result for each combination and sets a parameter evaluated with at least a predetermined level as a learning material, and a lecture attendance processor that allows the player agents and an actual lecture attendant to execute a virtual role-playing based on the learning material.