In a shell-and-tube heat exchanger with the tubes disposed within the shell for conducting the flow of a fluid to be in heat transfer interaction with a refrigerant contained in the volume formed by the heat exchanger shell and the external surfaces of the tube bundle, the tubes are elongated in their cross-section, with the elongation axis being oriented in the vertical direction to thereby enhance the heat transfer process and potentially reduce the heat exchanger size or tube count. The design features can be applied to both flooded and falling film heat exchangers and are equally applicable to both evaporators and condensers.