Provided are a method, system, and program for providing information on a promoted product to a user. A virtual environment is rendered and a virtual customer is rendered within the virtual environment, wherein the virtual customer utilizes the promoted product by receiving input control signals from the user indicating movement of the virtual customer through the virtual environment. Interactions are rendered between the virtual customer and the virtual environment in response to the input control signals to enable the user to virtually experience how the promoted product is capable of impacting daily activities of the user and to promote the product.