A drum-type coating apparatus for applying breading material to food products is configured to eliminate, in most circumstances, a hard cylindrical drum, to be replaced by a U-hanging belt, the belly of which provides all the operative utility of a cylindrical hard drum, but better than that, provides more clearance for cleaning operations, since the upper hemi-cylinder of a hard cylindrical drum provides no utility for tumbling purposes and only, to make matters worse, obstructs cleaning operations.