A broadcast programming network device includes a tuner capable of being
tuned to any one of multiple broadcast video programming reception
channels. When tuned to a particular channel, the broadcast video
programming scheduled for that channel and icon related data indicative
of the availability of commerce related information are received. A
processor is provided to process the received icon related data to direct
a simultaneous display of an icon with the scheduled broadcast video
programming. A display screen then displays the scheduled broadcast video
programming and, in accordance with the directive, simultaneously
displays the icon.