A subscriber associates a ring-tone media selection based on a media genre, author, or title to a calling number. When an incoming call is detected, a particular ring-tone media selection, based on the subscriber's association, may be streamed from a central server to the subscriber's customer premises equipment and then played. Alternatively, when an incoming call is detected, a particular ring-tone selection indicator, based on the subscriber's association, may be sent from a central server to the subscriber's customer premises equipment which then plays a pre-stored ring-tone selection media associated with the indicator.