A method and apparatus for reducing signal interference within a cellular radio system to increase both coverage and capacity. The method and apparatus include altering the direction of beams within cell sectors is among discrete angular positions according to a predetermined, cyclic pattern. The predetermined, cyclic pattern varies in a group of adjacent cell sectors such that inter-cell interference is significantly reduced or eliminated by rotating at a different cycle the beams in adjacent cells. This discrete, angular movement of beams provides for downlink transmissions to be timed in such a way (i.e., scheduled) such that transmission to a user will occur in accordance with the beam and time slot having the best carrier to interference (C/I) ratio for that user.