Ipomoea batatas `Sweet Caroline Bewitched Purple` is an erect to semi-erect, bunch-type cultivar producing many shoots and having very dense foliage. This cultivar is distinguishable from other cultivars by its large, reniform, toothed, purple leaves and erect to semi-erect architecture. The plant has good vigor, is very well branched and produces an attractive, round mound of foliage. It is well suited for container production and/or ground cover or border applications. The production of flowers by `Sweet Caroline Bewitched Purple` is limited even under short day conditions.