Certain embodiments of the present invention provide a system, method and computer instructions for recommending functionality to users of a system with one or more users. In an embodiment, a functionality recommendation system includes a usage tracking module for tracking usage of functionality by users of a system with one or more users and a recommendation module for: (1) suggesting functionality to users not using the functionality; and/or (2) prompting users of functionality to suggest use of that functionality to users not using the functionality. The functionality recommendation system may also include a recommendation listing module that organizes suggestions, a recommendation output module that outputs suggestions, and/or a functionality tutorial module that outputs information regarding suggested functionality, for example.