An apparatus, a system and a method for displaying a visual signal and/or producing an audio signal are provided. The system and the method produce an audio signal and/or display a visual signal via a publication. The publication displays information. The publication has a display panel which displays a visual signal. The publication is a book, a magazine, a newsletter, a manual, a pamphlet and/or the like. The publication has a speaker which produces an audio signal which relates to the information. A microphone connected to the publication records the audio signal. The audio signal and the visual signal are stored in a memory connected to the publication. The publication communicates with a database remote to the publication via a network, a first server and a second server. The database stores the information, the visual signal and the audio signal.