The present invention pertains to systems, methods and computer program product that allows businesses, governments and other organizations to quickly and easily develop content in a customizable format that can be delivered within a wireless network. A wireless content delivery engine adapts content to a variety of formats suited to mobile and portable device platforms. More particularly, the present invention provides a structured content system which uses an array of wireless technologies to deliver context (time, location, and people) sensitive information to users in a defined geographic area through one or more wireless technologies including wireless fidelity and wireless telephony.